Majestic Medispa
A consultation-led medispa in a regulated category. The site had to bring in bookings without making a claim the category does not allow.
Aesthetic clinics are an advertising minefield. Outcome claims, before-and-after framing and anything that reads as a guarantee are all constrained, and the constraint is the design problem rather than a footnote to it.
So the site sells the consultation, not a result. Treatment pages explain what a treatment is, who assesses suitability and what happens in the room, and every page ends in a WhatsApp conversation with the clinic rather than a booking engine that commits a patient to something before anyone has looked at their skin.
It is a large site for a single-location clinic, because the questions patients actually search are specific. Each concern gets its own page rather than being compressed into one treatments list.
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