Lentura Surfaces
A materials supplier selling to architects and contractors. The site had to make a technical catalogue specifiable, not just browsable.
Lentura supplies architectural surface systems and delivers them through to installation. The buyer is usually specifying on someone else's behalf, which changes what the site owes them: not persuasion, but enough technical detail to write the product into a drawing with confidence.
Each system gets a page that stays on the material. The design-build side is presented as the other half of the same offer, because the reason to choose a supplier who installs is that the specification and the site work do not have to be reconciled later.
The installation guidance is published openly rather than gated. It is the kind of page a specifier keeps a tab open on, and gating it would trade a real relationship for an email address.
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