{
  "version": "1.0",
  "frozen": true,
  "note": "Frozen 2026-09-26 on Jinn's approval of protocol.md v0.1 (GEO category, BM arm and Google sub-panel all included). Prompts are added, never rewritten; any addition is logged in protocol.md §14.",
  "prompts": [
    {
      "id": "WEB-P-a",
      "arm": "en",
      "category": "web",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Which website design agency should a small business in Malaysia hire?",
      "evidence": "H"
    },
    {
      "id": "WEB-P-b",
      "arm": "en",
      "category": "web",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Recommend a website design company for a dental clinic in Petaling Jaya.",
      "evidence": "E-CALL",
      "note": "sector-specific ask (\"do you have clients in my sector\") from presale calls"
    },
    {
      "id": "WEB-I-a",
      "arm": "en",
      "category": "web",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "My business website in Malaysia gets no enquiries. What should a web design agency fix first?",
      "evidence": "E-CALL",
      "note": "\"what about my website, what can you do?\""
    },
    {
      "id": "WEB-I-b",
      "arm": "en",
      "category": "web",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "What should I check before hiring a website design agency in Malaysia?",
      "evidence": "E-GSC",
      "note": "GSC: \"what should malaysian companies ask before hiring an ... agency\""
    },
    {
      "id": "WEB-C-a",
      "arm": "en",
      "category": "web",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does a business website cost in Malaysia?",
      "evidence": "E-CALL",
      "note": "price is the most frequent presale question"
    },
    {
      "id": "WEB-C-b",
      "arm": "en",
      "category": "web",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What is a reasonable price for a five-page company website for a small manufacturer in Selangor?",
      "evidence": "H"
    },
    {
      "id": "SEO-P-a",
      "arm": "en",
      "category": "seo",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Which SEO agency in Malaysia is good for a small business?",
      "evidence": "H",
      "note": "carried from the 2026-09-02 panel (S3), unbranded"
    },
    {
      "id": "SEO-P-b",
      "arm": "en",
      "category": "seo",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Recommend an SEO company in Kuala Lumpur for a tuition centre.",
      "evidence": "H"
    },
    {
      "id": "SEO-I-a",
      "arm": "en",
      "category": "seo",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "How do I know if an SEO agency in Malaysia is any good before I sign a contract?",
      "evidence": "E-GSC"
    },
    {
      "id": "SEO-I-b",
      "arm": "en",
      "category": "seo",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "Do I need link building for a small business website in Malaysia, and who does it properly?",
      "evidence": "E-CALL",
      "note": "lead asked \"do you provide link-building service?\""
    },
    {
      "id": "SEO-C-a",
      "arm": "en",
      "category": "seo",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does SEO cost in Malaysia per month?",
      "evidence": "E-CALL"
    },
    {
      "id": "SEO-C-b",
      "arm": "en",
      "category": "seo",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What should a property agency in Selangor expect to pay for local SEO?",
      "evidence": "H"
    },
    {
      "id": "SOC-P-a",
      "arm": "en",
      "category": "social",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Recommend a social media management agency in Kuala Lumpur for a café.",
      "evidence": "E-CALL",
      "note": "carried from the 2026-09-02 panel shape (S4/L1)"
    },
    {
      "id": "SOC-P-b",
      "arm": "en",
      "category": "social",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Which agency in Selangor can run Instagram and TikTok for an aesthetic clinic?",
      "evidence": "E-CALL",
      "note": "\"how about TikTok?\""
    },
    {
      "id": "SOC-I-a",
      "arm": "en",
      "category": "social",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "Should a small F&B business in Malaysia hire an agency for social media or do it in-house?",
      "evidence": "E-CALL"
    },
    {
      "id": "SOC-I-b",
      "arm": "en",
      "category": "social",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "How many posts per month should a social media management package in Malaysia include?",
      "evidence": "E-CALL",
      "note": "\"we want something posting daily\""
    },
    {
      "id": "SOC-C-a",
      "arm": "en",
      "category": "social",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does social media marketing cost in Malaysia per month?",
      "evidence": "E-GSC",
      "note": "GSC: cost queries on the pricing money page"
    },
    {
      "id": "SOC-C-b",
      "arm": "en",
      "category": "social",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What does a social media management retainer for a café in Kuala Lumpur usually cost?",
      "evidence": "H"
    },
    {
      "id": "CON-P-a",
      "arm": "en",
      "category": "content",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Who can shoot food photos and short videos for a restaurant in Kuala Lumpur every month?",
      "evidence": "E-CALL",
      "note": "carried from the 2026-09-02 panel shape (H1)"
    },
    {
      "id": "CON-P-b",
      "arm": "en",
      "category": "content",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Recommend a product photography and video company in Selangor for a furniture retailer.",
      "evidence": "H"
    },
    {
      "id": "CON-I-a",
      "arm": "en",
      "category": "content",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "What should a content production package for a small business in Malaysia include?",
      "evidence": "H"
    },
    {
      "id": "CON-I-b",
      "arm": "en",
      "category": "content",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "How do I check whether a content agency in Malaysia has real experience in my industry?",
      "evidence": "E-CALL",
      "note": "\"do you have agriculture-sector clients?\", \"references\""
    },
    {
      "id": "CON-C-a",
      "arm": "en",
      "category": "content",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does a food photography shoot cost in Malaysia?",
      "evidence": "E-CALL"
    },
    {
      "id": "CON-C-b",
      "arm": "en",
      "category": "content",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What does monthly video content for a small business in Kuala Lumpur cost?",
      "evidence": "H"
    },
    {
      "id": "ADS-P-a",
      "arm": "en",
      "category": "ads",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Which agency in Malaysia should a small online store hire to run Facebook and Instagram ads?",
      "evidence": "H"
    },
    {
      "id": "ADS-P-b",
      "arm": "en",
      "category": "ads",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Recommend a Google Ads agency in Petaling Jaya for a car workshop.",
      "evidence": "H"
    },
    {
      "id": "ADS-I-a",
      "arm": "en",
      "category": "ads",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "How do I judge whether my ads agency in Malaysia is doing a good job?",
      "evidence": "E-CALL",
      "note": "\"visualize不到整个 plan 怎么跑\"; results questions"
    },
    {
      "id": "ADS-I-b",
      "arm": "en",
      "category": "ads",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "What should be in a monthly ads report from a Malaysian marketing agency?",
      "evidence": "H"
    },
    {
      "id": "ADS-C-a",
      "arm": "en",
      "category": "ads",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does it cost to hire an agency to run Facebook ads in Malaysia?",
      "evidence": "E-CALL"
    },
    {
      "id": "ADS-C-b",
      "arm": "en",
      "category": "ads",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What is a typical agency management fee for Meta ads in Malaysia?",
      "evidence": "H"
    },
    {
      "id": "BRD-P-a",
      "arm": "en",
      "category": "brand",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Recommend a branding agency in Kuala Lumpur for a new bakery.",
      "evidence": "E-CALL",
      "note": "carried from the geo-visibility series shape (#4), unbranded"
    },
    {
      "id": "BRD-P-b",
      "arm": "en",
      "category": "brand",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Which branding company in Malaysia is good for a B2B supplier?",
      "evidence": "H"
    },
    {
      "id": "BRD-I-a",
      "arm": "en",
      "category": "brand",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "What should a small business in Malaysia get from a branding package?",
      "evidence": "H"
    },
    {
      "id": "BRD-I-b",
      "arm": "en",
      "category": "brand",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "How do I choose between a freelancer and an agency for branding in Malaysia?",
      "evidence": "H",
      "note": "carried from the 2026-09-02 panel shape (C2)"
    },
    {
      "id": "BRD-C-a",
      "arm": "en",
      "category": "brand",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does a logo and brand identity cost in Malaysia?",
      "evidence": "E-CALL"
    },
    {
      "id": "BRD-C-b",
      "arm": "en",
      "category": "brand",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "What does a full rebrand for a small company in Selangor cost?",
      "evidence": "H"
    },
    {
      "id": "GEO-P-a",
      "arm": "en",
      "category": "geo",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Which agency in Malaysia can help a business appear in ChatGPT and Gemini answers?",
      "evidence": "E-GSC",
      "note": "GSC: \"ai is recommending our competitors instead of us, who can help in malaysia?\""
    },
    {
      "id": "GEO-P-b",
      "arm": "en",
      "category": "geo",
      "intent": "provider",
      "phrasing": "b",
      "prompt": "Our brand ranks on Google but does not appear in AI answers. Which Malaysian firm can fix this?",
      "evidence": "E-GSC",
      "note": "verbatim shape of a GSC query"
    },
    {
      "id": "GEO-I-a",
      "arm": "en",
      "category": "geo",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "Does a Malaysian small business need answer engine optimisation in addition to SEO?",
      "evidence": "E-GSC"
    },
    {
      "id": "GEO-I-b",
      "arm": "en",
      "category": "geo",
      "intent": "informational",
      "phrasing": "b",
      "prompt": "What should Malaysian companies ask before hiring an AI search or GEO agency?",
      "evidence": "E-GSC"
    },
    {
      "id": "GEO-C-a",
      "arm": "en",
      "category": "geo",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "How much does GEO or AI search visibility work cost in Malaysia?",
      "evidence": "H"
    },
    {
      "id": "GEO-C-b",
      "arm": "en",
      "category": "geo",
      "intent": "cost",
      "phrasing": "b",
      "prompt": "Is AI search optimisation worth paying for as a Malaysian SME?",
      "evidence": "E-GSC",
      "note": "GSC: \"is ai seo worth it for malaysian smes\""
    },
    {
      "id": "BM-SOC-P",
      "arm": "bm",
      "category": "social",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Agensi pengurusan media sosial yang bagus untuk kafe di Kuala Lumpur?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    },
    {
      "id": "BM-WEB-P",
      "arm": "bm",
      "category": "web",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Syarikat mana yang boleh buat laman web untuk perniagaan kecil di Selangor?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    },
    {
      "id": "BM-SEO-C",
      "arm": "bm",
      "category": "seo",
      "intent": "cost",
      "phrasing": "a",
      "prompt": "Berapa kos SEO di Malaysia sebulan untuk perniagaan kecil?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    },
    {
      "id": "BM-ADS-I",
      "arm": "bm",
      "category": "ads",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "Apa yang perlu saya semak sebelum melantik agensi iklan Facebook di Malaysia?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    },
    {
      "id": "BM-CON-P",
      "arm": "bm",
      "category": "content",
      "intent": "provider",
      "phrasing": "a",
      "prompt": "Siapa yang boleh ambil gambar makanan dan video pendek untuk restoran di KL?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    },
    {
      "id": "BM-GEO-I",
      "arm": "bm",
      "category": "geo",
      "intent": "informational",
      "phrasing": "a",
      "prompt": "Adakah perniagaan kecil di Malaysia perlukan pengoptimuman untuk ChatGPT dan Gemini selain SEO?",
      "evidence": "H",
      "note": "exploratory BM arm; BM wording to be checked by a native reader before freezing"
    }
  ],
  "frozenAt": "2026-09-26"
}